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Sarah Johnson, 10/29/26
"Costco’s $400 Billion Empire Is Collapsing -
And Nobody Can Save It"
"Costco still sells a hot dog and soda for $1.50, the same price it charged in 1985, and keeps its rotisserie chicken at $4.99 even while losing money on many of them. That strange formula built a retailer worth more than $400 billion. Now the machine behind it is starting to turn against itself. Discover how Sol Price's backwards idea became Costco, why membership fees make up roughly two-thirds of its profit, and why a stock priced at 50 times earnings leaves almost no room for error. From entrance card scanners and the first fee hike since 2017 to slipping renewals and tariffs squeezing a 14 percent markup cap, see why the formula that made Costco unstoppable may be the one thing nobody can fix. Do you think Costco can hold on? Share your thoughts in the comments and subscribe for more business documentaries."
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