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Finance Economist, 10/24/26
"Halloween Candy Is Not Selling And Retailers Are Panicking"
"One week before Halloween, candy sales are down 6.7% (NielsenIQ, month ending Oct 17). Hershey sold about 10% less candy and made 40% more profit. Candy and gum prices are up 44% in five years, twice the rise in grocery prices (22.5%). Cocoa, the excuse for all of it, has fallen about 45% from its January 2025 record. The price on the shelf went the other way. In this video: why only the small bags are still selling; why a 3% raise can mean a 15% cut in the money a family can actually spend; why cheaper gummies did not bring the shoppers back either; how Hershey's own SEC filing shows price +14 points, volume -10 points and segment profit +40.1% on "lower commodity costs"; why stores are discounting before Halloween; the arithmetic of a seasonal display; shrinkflation and the legal definition of milk chocolate; the 1974 sugar shock; and what a dark Halloween says about the holiday season that comes next."
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