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Dan, I Allegedly, 9/30/26
"Has McDonalds Lost its Mind?"
"McDonald’s is using artificial intelligence to help determine what it believes is the “optimal price” for menu items, with customer “willingness to pay” among the factors being analyzed. In this video, Dan breaks down the growing controversy surrounding AI-driven dynamic pricing, including reports of significant price differences between McDonald’s locations only a few miles apart. We also look at McDonald’s new drive-thru advertising experiment and what happens when AI starts playing a bigger role in the prices consumers pay. This is bigger than the price of a Big Mac. AI is rapidly changing the restaurant and retail industries - from pricing and inventory to staffing, advertising and discounts. Where does efficiency end and consumer fairness begin? Dan looks at what McDonald’s is doing, what “customer willingness to pay” could mean for consumers, and why this technology deserves our attention. Has McDonald’s lost its mind? You decide. iAllegedly brings you daily business news, personal finance information and the stories you may not hear everywhere else."
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