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"Aldi Reports That Prices Of Thousand
Of Grocery Items Will Double In 2023"
by Epic Economist
"Aldi customers have always been loyal to the grocer due to its cheap prices and unique product range. However, the supermarket chain hasn’t been able to escape inflation and shortages in recent months. Shoppers have been furious at Aldi for doubling the price of hundreds of items, with some of them noting that larger competitors such as Walmart and Kroger are selling essentials at lower prices than the discount retailer, while others say that the amount of money they are saving at Aldi is not as great as it used to be. A flood of consumer complaints detail “unbelievable” price increases at stores in the past few weeks. But the company executives warn that the worst is yet to come given that the chain will be forced to pass “exploding costs” onto their customers this year. That’s what we’re going to expose in this video.
After RetailWeek exposed last month that Aldi is raising prices at a higher rate compared to many other grocers, executives were forced to admit the obvious. “It would be ridiculous for me to sit here and say that our prices aren’t going up. Of course, they’re going up,” exclaimed Aldi international group managing director Niall O’Connor.
In fact, just days before the end of 2022, the grocer announced that prices would “inevitably” have to rise further due to global inflationary pressures, revealing that hundreds of products were about to face increases of up to 50%. The latest price hikes are affecting pharmacy items, cleaning products, baked goods, snacks, frozen fruits and vegetables, and other several product categories.
Milk and dairy are among the items that have faced the fastest price spikes, Yahoo reports. In the past two weeks, milk prices shot up by 20% at the supermarket chain. Similarly, the grocery shopping blog Simply Grocery Deals compared prices at the grocer over the past 12 months, and it found that chicken prices at Aldi rose above the national average of 22%, going up by 27.5% since January 2022.
Meanwhile, shrimp went up by 25.6%, while ground beef soared by 28.21%, ham prices climbed 33.44%, and tuna surged by 31.13%. Fruits like cranberries are 23.26% more expensive at the retailer, and strawberries and blueberries are 12.5% higher than a year ago. Canned beans, apple pies, peanut butter, bread, and detergent have also experienced acute price spikes, the blog reports.
On Reddit, thousands of users revealed that their go-to products at the retailer’s stores are now more expensive than ever. “The price increases at Aldi’s are breaking my heart,” said one user. It’s totally understandable why fans of the grocery chain are so angry and frustrated nowadays. Unfortunately, they are about to have more reasons to be upset with the retailer.
In a December interview, Aldi customer interactions director Adrian Christie said that “grocery prices will rise further in coming months and shoppers will have to bear some pain while buying food items.” The executive explained that Aldi is being forced to “readjust” prices to cope with “exploding costs”. "Due to the situation on the world markets, we will experience jumps in sales prices that have never happened before," the supermarket chain announced. “It is likely to get worse before it gets better for consumers,” Christie highlighted. The era of cheap prices is far behind us. And it’s safe to say that many more challenges are coming for us in 2023."
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